Essentials of Public Relations: PR Strategies & Communication Skills for Business Success | Corporate Branding, Media Relations & Crisis Management
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Description
This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.
Reviews
- Verified Buyer
I am teaching a PR course and used this for part of it. However, the edition I got was very outdated and was missing a lot of the topics that I wanted to cover, so I had to get other books to supplement the information needed. Also, the book is so Americocentric and not relevant to audiences overseas.
