Marketing Research Essentials: Key Strategies & Tools for Business Growth | Boost Sales & Customer Insights" （使用场景：Perfect for entrepreneurs, marketers, and business owners looking to improve market analysis, customer behavior understanding, and data-driven decision-making for higher ROI.）

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.